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110510DrivenToDriveLessMP0250

SHOT 11/6/10 12:42:50 PM - Members of Driven to Drive Less display a car turned upside down and offer free bike tunes and maintenance in front of the Whole Foods grocery store in Boulder, Co. on Saturday November 7, 2010. Driven to Drive Less is a program being undertaken by the city of Boulder, Co. that encourages participants to stimulate long term travel behavior change and to creatively demonstrate to the general public the ability of Boulder residents to live car free or car lite. Participants receive benefits and discounts at local stores for pledging to give up driving their vehicle one day a week. (Photo by Marc Piscotty / © 2010)

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© 2010 Marc Piscotty
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SHOT 11/6/10 12:42:50 PM - Members of Driven to Drive Less display a car turned upside down and offer free bike tunes and maintenance in front of the Whole Foods grocery store in Boulder, Co. on Saturday November 7, 2010. Driven to Drive Less is a program being undertaken by the city of Boulder, Co. that encourages participants to stimulate long term travel behavior change and to creatively demonstrate to the general public the ability of Boulder residents to live car free or car lite. Participants receive benefits and discounts at local stores for pledging to give up driving their vehicle one day a week. (Photo by Marc Piscotty / © 2010)